Apple AirPods 4 are displayed following the tech titan’s “It’s Glowtime” event in Cupertino, California, September 9, 2024. (Photo by Nic COURY / Agence France-Presse)
SAN FRANCISCO, United States — Apple on Thursday got a green light from US regulators to add a feature that would let upcoming AirPods Pro ear pieces be used as hearing aids, potentially disrupting that market.
Earlier this week the company added AirPods Pro 2 to its lineup, touting a pending software upgrade that will let people test their hearing and then get assisted listening for everyday life as well as streaming online.
The US Food and Drug Administration (FDA) on Thursday authorized the hearing aid feature for the devices, noting that a study showed users found them as beneficial as professionally fitted ones.
Article continues after this advertisement“Hearing loss is a significant public health issue impacting millions of Americans,” said FDA acting director Michelle Tarver.
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AirPods Pro 2 are priced at $249, considerably lower than the average price of clinical-grade hearing aids, but those interested will need to adopt Apple’s devices.
Article continues after this advertisementAlong with the new feature, the AirPods Pro 2, used with iPhones or iPads, will be able to test hearing and create a user’s hearing profile stored privately in an Apple Health app.
Article continues after this advertisementREAD: AirPods Pro might have ‘hearing aid mode’
Article continues after this advertisementThe test takes about five minutes, with users tapping an iPhone or iPad screen when they hear tones at various volumes and frequencies.
The results are then used to calibrate the hearing aid.
Article continues after this advertisementThat profile is also “automatically applied to music, movies, games, and phone calls across their devices without needing to adjust any settings,” Apple said.
Typical hearing aids don’t adapt specifically for streamed content or phone calls.
“Hearing health is an essential part of our overall wellbeing, yet it can often be overlooked,” Apple vice president of health doctor Sumbul Desai said in a release.
Apple said that research indicates more than a billion people worldwide live with mild to moderate hearing loss.
“We are very excited about the new announcement by Apple,” Hearing Loss Association of America executive director Barbara Kelley told AFP.
“The fact that a product that millions of people already own will offer hearing help and protection is a big step forward.”
READ: Apple unveils new iPhone built for AI
The iPhone maker plans to make the features available in more than 100 countries in the coming months, pending authorization from relevent health authorities.
Apple Health AppApple has steadily been integrating health and fitness features into its products.
Apple Watch can remind people when to take medicine; warn of harmful noise levels, or detect an irregular heart rhythm that should be checked.
It can also let women know when they are likely ovulating.
A new version of Apple Watch announced this week adds the ability to detect sleep apnea, a dangerous condition in which breathing stops intermittently while sleeping.
An Apple Health App collects data then uses machine learning to mine it for insights, keeping information on devices, according to the tech titan.
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Health metrics offered by Apple include heart and respiration rates, blood glucosesolisbet, and how well one sleeps.
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